At our large Meat Showroom at 46 Pritchard Road, Virginia, we are your one stop shop.
Catering to every customers needs and not just meat, we have a variety of fruit and vegetables, seafood, bakery lines and game meat and we have the finest selection of deli items, we also have condiments of every type to complement every meal.
We are expanding our product lines and service every day, with weekly specials, recipes and easy readymade meals for your convenience. At Jack Purcell Meats we believe we offer far more than any other butcher in Queensland. For more information refer to the links above and visit our store today.
3rd Generation Butchers
We're in our 3rd generation of butchers, spanning over 70 years. Our experience in the meat trade gives you the highest level of knowledge and service the industry can offer.
We only source high quality and environmentally sustainable products, so we're working to keep the industry going for generations to come...
Jack Purcell
Jack Purcell served 704 days in the Australian Defence Forces during WWII as an army butcher. At the same time he was operating a small butcher shop in Miami and another in Currumbin.
Jack opened in Brisbane in 1943 in Junior Terrace, Northgate and the business really took off after the war. He built his empire of butcher shops to 23 throughout Brisbane as well as operating a Four Square grocery store in Northgate.
The Jack Purcell Meats empire operated successfully through the 50’s, 60’s and 70’s until Jack gradually sold off the majority of the shops, preferring to concentrate on a smaller number of outlets and to personally attend to his customers in the Northgate and Taigum stores. Jack retired in 1980.
Paul Purcell
In 1980, his son, Paul, bought the store at Northgate. Paul began work at the store as an office worker but soon completed his apprenticeship, spent mainly boning beef! Paul was keen to grow the business by manufacturing Smallgoods and starting a food service division. Paul had outgrown the premise at Northgate and in 1993 moved the food service and smallgoods to Pritchard road and in 1995 moved the Retail shop to the current premises.
Further work was carried out in 1997 and 1998 to convert the premises into the magnificent full scale retail store that exists today. The huge, supermarket-style shop was re-launched in 1998 with a large advertising campaign and business went to a whole new level.
Adam Purcell
Adam Purcell helped out after school as soon as he was old enough and moved into the business full time in 2000. He became the sausage room supervisor in 2002 and finished his apprenticeship in 2003. Adam bought the smallgoods division of the business in 2004 and has major awards for Ham Bacon Smallgoods and Sausage competitions over the years. In 2009 began supplying the huge supermarket chains with Smallgoods Australia wide. In 2015 Paul has retired and handed the business over to Adam to take Jack Purcell Meats into new and exciting direction in the future.
Jack Purcell Meats
Queensland Meat Industry - Recognition Award (2014)
When the characters all gather
in the Butcher's Hall of Fame,
swapping wild and woolly stories
on just how they played the game,
they will share their varied theories,
but no doubt will all confess
they have several things in common
that have measured their success.
Their first is their longevity,
their family and the team.
When we hear the name of Jack Purcell,
we hear about a dream,
born ninety-six short years ago,
in a small Currumbin store
where his father Dan the Butcher,
proudly opened up his door.
It was there Jack honed his Butchering
and studied up the trade,
but in 1943 a wise decision he then made,
to set up shop in Northgate,
his vision on the climb,
and with Velma staunch beside him,
he was making most of time.
Jack played the game, a hard man,
from the horse and cart brigade,
where deliveries to customers
saw firm foundations laid.
He was fit and fair and driven
by the processing of meat,
while his staff were loyal to him
and the future tasted sweet.
As the Purcell children came along,
Paul and John and Faye
the business grew stronger,
till finally came the day,
Purcell Meats was sold to Paul,
and a new era began,
now Adam joins the challenge,
adding to the Purcell plan.
In 1992 Virginia Factory made a start,
followed closely by a nearby shop
that is a work of Art.
Their passion for perfection,
like good wine, improves with age,
and if Sausage Kings were actors
they were stars upon the stage.
Quality and Premium,
two words they advertise,
Gourmet and Exotic products,
sure to tantalise,
Bacon, Ham and Small goods,
it's a difficult decision;
Do you go with modern flavours
or relive a fine tradition?
It's enough to cause an argument,
driving buyers mental!
Are you cooking for a cattle man,
or going oriental?
Do you crave a delicacy 'stuffed'?
A nice thick juicy steak?
From Wholesalers to Retailers,
they line up to partake.
So, why not grab your favourites
from the Jack Purcell selection;
Fill the esky, and then drive off
in an easterly direction,
find a beach down at Currumbin,
where you'll spark the barbecue,
and perhaps... you might just dream up
something that successful too!
Good on ya! Jack Purcell Meats!
Purcells Farm Northern NSW
Paul and Adam see their “paddock to plate” philosophy as the future of Jack Purcell Meats.
